Data Strategist

What’s the role?

We’re hiring an Sr Data Strategist to join our growing Data Strategy & Onboarding team! You will serve as the conduit between our technical subject matter experts and their best-practice recommendations, and the main client stakeholders and their business goals. You will map out the foundational data strategy to set each new client up for success at BrainLabs. Some of your projects will include AdTech Gap Analysis, Unified Taxonomy, and Conversion Mapping.

So, tell me about the company

Brainlabs is an experimentation-led agency famed for its world-class company culture. We seek to create an environment where everyone is excited to come to work and contribute to our two-fold mission:

- to change the future of digital advertising

- to build the best company to work for

For more info why not take a look at our company handbook at https://www.brainlabsdigital.com/the-brainlabs-han...and our employer pledge at Careers | Brainlabs (brainlabsdigital.com) which sets out our aim to be remarkable in diversity and inclusion, team spirit, client work, career progression, and fun.

What this job is:

● Crafting data solutions to achieve marketing and business goals utilizing media and technology

● Connecting with key client stakeholders

● MarTech & AdTech management

● Implementing tracking and technical analytics implementations across martech, adtech, and web analytics

● Audit and Implement unified taxonomy and naming conventions to adequately measure business goals and objectives

What this job isn’t:

● Analysis of web analytics trends across websites

● Building dashboards, business intelligence, or business analysis

● Audience development

● Ad Operations

Give me a breakdown of what a Sr Data Strategist at Brainlabs does:

Account Management Responsibilities (75%):

● Assess and translate client and media team needs into tangible solutions utilizing 1P - 3P data, technology, and analytics solutions, verifying if existing infrastructure accomplishes these goals

● Provide guidance and lead discovery sessions to assess clients’ data and tech maturity

● current and future state initiatives

● Map Brainlabs’ data capabilities and resources to client needs

● Partner closely with technical specialists across analytics, measurement, ad ops, adtech/martech solutions, and reporting insights to ensure quality and timely deliverables exceeding client expectations

● Lead the data onboarding process for all new clients and existing clients with data strategy engagements

● Educate client delivery teams of data strategy capabilities

Leadership Responsibilities (15%):

● Communicate complex technical issues to non-technical users

● Manage client expectations, deliverables, and timelines

● Partner with Data Strategists, Data Analysts, and Reporting Specialists to ensure data governance and data effectiveness

● Collaborates closely with internally to ensure accurate campaign set up and execution

Ad Operations (10%)
● Audit existing trafficking processes and Ad Server utilization for improvements, gaps, errors

● Recommend organized process improvements

● Audit current taxonomy and implement unified naming convention to satisfy strategic data structure needs

● Monitor discrepancies and perform technical troubleshooting across ad tech vendors

● Ensure top-notch trafficking process

What we really want:

● Strategic data consultant who can see the “big picture” of a successful data ecosystem

● Intellectually curious individual who can learn new tech platforms and technologies quickly and can dig deep where necessary

● Process improvement driven individual

● Someone who sees the whole data lifecycle, from ingestion to visualization

What particular set of skills would suit this role?

● 3-5 years of digital agency experience working on clients with media budgets exceeding $50M

● Working knowledge of adtech, martech, and data visualization tools and their role in delivering end to end data collection, segmentation, targeting, and insights

● High level knowledge of how paid media channels (paid search, paid social, programmatic, direct IO, and affiliate) contribute to branding and performance goals

● Hands on experience utilizing or recommending solutions for any of the following technologies: ad servers, tag management solutions, DCO, data visualization, clean rooms, web analytics, DMPs/CDPs, mobile measurement partners, 3P brand measurement, or data warehouses

● Understanding of campaign trafficking campaigns and ad serving and rich media tools like Campaign Manager 360 (CM360), Adobe DTM, etc.

● First party tag management solutions and analytics tools (Adobe Analytics\Omniture, Google Analytics 360, GTM, Tealium, TagMan)

● Ad verification tools like DoubleVerify, MOAT, and IAS

How will I know I’m doing it right?

● After 6 months you will have engaged and prioritized new analytics/measurement partners and established best practices.

● Have a view of the big picture data and performance with the ability to ensure SOWs and deliverables are being carried out

● Identify opportunities, threats, and risks and carry out or assign actions to minimize threats and maximize opportunities.
● Engagement with New Business team, Data Effectiveness team, and Client Partners