Senior Data Analyst-Paid Social

Job Description

The Display & Paid Social team for Wayfair Canada partners with major platforms such as Meta, Google, Yahoo! and LiveIntent to grow our active customer base through targeted marketing activities across the full funnel of the customer journey. This is inclusive of prospecting (increasing customer exposure to our brand, our assortment and our value) and retargeting (growing our existing customer base through revenue, emerging category awareness and promoting greater customer lifetime value). The role will essentially act as a channel manager to drive growth for the Canadian market through a balanced, but comprehensive, portfolio of ad campaigns in successful cross-collaboration with Ad Tech, Data Science and Creative teams to deliver a world-class, fit-for-platform, personalized ad experience to all our Canadian customers.

What You'll Do

• Collaborate with a team and set of cross-functional partners that are global, caring, smart, driven, and nimble to formulate, prioritize, and execute against major strategic initiatives to deliver channel growth.
• Manage the multi-million dollar Display and Paid Social channels for Wayfair Canada across multiple digital advertising platforms to win the point of sale and maximize lifetime value by owning strategy, execution, and performance.
• Serve as an expert on combined Retargeting and Prospecting performance and strategy for Wayfair Canada, charting a course on how customer acquisition and retention can work in tandem.
• Collaborate with Brand and Creative teams to own creative strategy for our channel. Design and A/B test new creative, landing experiences, and game-changing program initiatives.
• Build strategic partnerships with external advertising platforms and explore opportunities to grow your channel through emerging features and functionality.
• Leverage deep analytics to root out trends and develop data-driven solutions to complex business problems.
• Analyze and monitor campaign performance, identify trends, and make optimizations to drive ROI; react to deviations from plans quickly and strategically.
• Collaborate with Ad Tech, Data Science, Engineering, Storefront, and Business Intelligence to architect uniquely innovative and value-additive Canada-centric solutions that enhance business value and customer delight.

What You'll Need 

• 2+ years of experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis.
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
• Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets.
• Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.

We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found here). If you have any questions regarding our processing of your personal data, please contact us at dataprotectionofficer@wayfair.com. If you would rather not have us retain your data please contact us anytime at dataprotectionofficer@wayfair.com.