Senior Analyst, Data Analytics
New York City, United States
Applications have closed
Publicis Groupe
Company Description
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe
Job Description
What does Zenith Analytics do?
Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.
What does a successful Senior Analyst look like?
We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.
Among Sr. Analyst candidates, we generally look for prior experience in media analytics and research, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story.
What does a Senior Analyst do day-to-day?
Our Senior Analysts work very closely with the Analysts to help them stay on track with day-to-day deliverables, but also build great stories. Senior Analysts also work closely with their Managers to formulate a vision for their accounts, and then execute on that vision with their Analysts.
Responsibilities:
Pull data from various 3rd-party ad servers like DoubleClick Campaign Manager, Sizmek, Telemetry, Vindico, and others to feed our reporting and optimization
Manage and use our proprietary business intelligence tools
Put together social and programmatic
Cross-functional team coordination and communication (Advertising Operations, Media, Strategy, Search, Creative Partners, etc.)
Collaborate with cross-functional team (Advertising Operations, Media, Strategy, Paid Search, Analytics, Creative Agency, Communication Planning, and Strategy)
Translate success metrics into tracking and reporting requirements
Write clear concise PowerPoint Presentations summarizing data insights, outcomes and implications in a straight-forward and enlightening way
Derive insights from campaign performance reports that are actionable
Assist in department POVs and build upon department expertise
Qualifications
· Minimum 1 year of relevant experience
· Extensive experience working with Microsoft Office (PPT, Excel, Word)
· Knowledge with at least one of the following ad technologies: third party ad serving, rich media ad serving, site-side tracking technologies: DoubleClick (standard and rich media), Omniture, Webtrends, Google Analytics
· Knowledge of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, CRM
· Strong critical thinking skills – able to perform client-critical analysis with limited oversight
· Ability to communicate complex ideas to both external and internal clients
· Demonstrate strong project management skills
· Bachelor’s Degree in a related field
Desired Experience:
· Experience with relational databases (SQL Server, MS Access, Oracle)
· Experience with ad verification tools like Integral Ad Science and MOAT
· Understanding and familiarity with advanced analytics practices (Descriptive Statistics, Linear Regression, Forecasting)
· Experience in at least one of the following areas: Programmatic (DMP, DSP), Cross Device Measurement, Attribution Modelling
· Experience with third-party research partners like Millward Brown, Nielsen, and comScore
Additional Information
All your information will be kept confidential according to EEO guidelines.
Tags: Business Intelligence Data Analytics Data strategy Excel Oracle RDBMS Research SQL Statistics
Perks/benefits: Career development
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