Data Analyst - Performance Marketing

At Twinkl, we encourage diversity, and our doors are open to everyone. We're committed to creating an inclusive workplace for all. If you need any adjustments during the application process to showcase your abilities, please let us know. We're here to support you on your journey.

We embrace a remote-friendly culture, giving you the flexibility to choose where you work best. Whether it's from our amazing HQ in Sheffield, remote or something in-between, believe that your best work happens when you have the freedom to create your ideal workspace.

Location: Hybrid, Office-based, Remote

Annual Salary: up to £50,000

Contract: Permanent

Recruiter: Rikki Spencer-Cox

Hours: 37.5hr pw

Closing Date: 22/07/2024

Our Unparalleled Evolution:

We are purpose-driven, helping support educators across the world with high quality educational resources. Born in a Sheffield bedroom, we've grown into a global powerhouse with over 1500 employees in 13 short years and are now the UK's digital education giant and a global leader in our field - testament to our commitment to fostering a workplace where everyone thrives. Now, backed by strategic investment, we're evolving our ways of working to further explore exciting and innovative avenues to support the global teaching community, and sustainably support us through our ambitious growth plans.

We have long-term vision to create world-class data function, playing an instrumental in key business decisions, introducing new tools and concepts and elevating the business to a higher standard of Data Literacy.

Here's a glimpse at what You'll be doing:

As a Performance Marketing Data Analyst, your impact will be felt immediately across our Growth team, sending ripples of innovation and improvement through our entire customer experience. You will be reporting to the Insights & Analytics manager and you'll be the go-to data expert supporting our acquisition strategy, delivering unparalleled data-driven value that resonates. Using your skills in visualisations, in-depth data analyses, statistical analyses, and problem solving you'll take the lead in transforming raw data, into actionable insights.

Here are just some of our data projects that you could be working on:

• Conduct paid channels analysis to understand trends and make insights-based recommendations
• Analyse PPC keyword performance and suggest recommendations to optimise CPCs
• Develop custom attribution models to help understand paid channel CAC and conversions
• Build on our LTV model to help understand our paid search campaign profitability
• Unearth our marketing channel data and provide insights on channel performance
• Expand our cohort analysis so we can direct specific funnel mechanics to customer groups
• Understand user landing behaviour and work on landing optimisation for each channel

But that's not all! Here at Twinkl, you'll also:

• Lead the way with ownership, innovation, and a passion for making a difference
• Go above and beyond, putting people first and exceeding expectations (because that's just how we roll)
• Do the right thing, always, with trust, understanding, and transparency as your guiding lights
• Be lovely – positivity, humility, and inclusivity are our superpowers!

What you can expect from us:

• An environment that is supportive, and encourages innovation: Grow your expertise and explore new techniques and concepts!
• Support for Growth and Development: Access in-house training sessions, covering key technical and soft skills
• Collaboration and Encouragement as part of a tea

Requirements

We look for the following skills and experience. But when we’re hiring for this role, if you don’t have some of the skills and experience listed below, don’t let that stop you from applying!

We are looking for someone who:

• Shares our passion for Twinkl’s mission
• Has real world experience as a data analyst working with marketing data
• Has at least 2 years experience, ideally in a an eComm or online subscription-based business
• Has a strong knowledge of digital marketing channels (e.g., SEO, SEM, social media, email marketing) and key performance indicators optimisation
• Has proficiency working with SQL (mySQL, BigQuery) and/or Python and has experience with any visualisation tool (we currently use Tableau)
• Has experience working with statistical analysis
• Is able to prioritise and work with deadlines
• Can communicate complex findings and insights to an array of stakeholders including members of the Executive Team
• Is comfortable with making decisions and strategic calls
• Wants to continue acquiring new skills and technologies to solve problems

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata), flexible working policy with opportunities to work from home and Twinkl subscriptions.
• After probation - company sick pay and cycle to work scheme
• Long term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.