Staff Data Analyst

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Powered by an outstanding end-to-end e-commerce and logistics network and a fanatical culture of customer centricity, Coupang has broken tradeoffs around speed, selection and price. Today, we provide exceedingly fast shipping speeds on millions of items including fresh groceries, delivered within hours nationwide, 365 days a year.

We are doing this for millions of consumers in Korea. Korea is home to one of the largest and fastest growing e-commerce opportunities anywhere in the world.

Role Overview:

The Coupang Media Group (CMG) is the advertising platform team within Coupang. We are a globally distributed team focused on delivering advertising solutions for those that sell products on our platform. This includes display, search, performance, brand and video ads offerings.

The CMG Product Analytics team maximizes revenue from Coupang advertising solutions and helps our user get value from ads. We are responsible for helping drive product strategy across entire ads business. We bring data together to generate actionable insights, answer complex business questions, and help us deepen our understanding of Customers. Our focus is on Coupang’s ads business on Ecommerce as well as Eats app and we do this by analyzing KPI’s, analyzing the success of A/B and multivariate testing initiatives.

What you will do:

As a  Senior or Staff Analyst at CMG, you will be responsible for -     

• Product and Monetization strategy: develop and test various auction and monetization models. Provide simulations of the possible impact of changes to be introduced on revenue 
• Metrics: deliver a set of Key Performance Indicators, used for reporting on product adoption, usage, performance, and churn. Provide visibility into the effectiveness of the group’s monetization efforts 
• Forecasting: design and maintain inventory and revenue forecasting models as a critical component of the revenue optimization process. Assist with analyzing sales patterns to identify trends and aid financial forecasting 
• A/B Testing: design, conduct, analyze and uncover insights from A/B tests to inform and prioritize product iterations. Do this with statistical rigor and perform cohort studies to answer “why?” on test result drivers
• Tell a Concise Story – At completion of Tests, build timely, compelling, fact-based test recaps that strongly communicate the business ‘story’ behind the data and test outcomes.

Basic Qualifications:

The ideal candidate has 5+ years of experience as an Analyst performing ads data analysis, business analysis, financial analysis, market research, and executive reporting. 

• Previous experience in AdTech / Advertising (search, display, branding, retargeting, social, streaming video…), Digital Marketing, Ad Agency, or related domains. 
• Strong SQL  
• Python or R for statistical analysis
• Hive, Presto, Airflow 
• Excellent quantitative analysis skills 
• Strong presentation and communication skills 
• Highly organized and detail-oriented 
• Ability to manage multiple projects simultaneously for multiple stakeholders in a fast-paced organization 
• Bachelors’ degree  

Preferred Qualifications:

• Master's degree in a technical field 
• Strong statistics background 
• Data visualization (e.g., Tableau, Qlik, Looker, Power BI) 
• Machine Learning experience

Coupang is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race (including traits historically associated with race, including but not limited to hair texture and protective hairstyles), color, religion, religious creed (including religious dress and grooming practices), sex or gender (including pregnancy, childbirth, breastfeeding, and medical conditions related to pregnancy, childbirth or breastfeeding), gender identity, gender expression, sexual orientation, ancestry, national origin (including language use restrictions), age (40 and over), physical or mental disability, medical condition, genetic information, HIV/AIDS or Hepatitis C status, family status (including but not limited to marital or domestic partnership status), military or veteran status, use of a trained dog guide or service animal, political activities or affiliations, ancestry, citizenship, family and medical leave status, status as a victim of any violent crime, or any other characteristic or class protected by the laws or regulations in the locations where we operate. Coupang is also committed to providing a safe work environment for its employees and consumers. As a condition of employment, Coupang requires employees to be fully vaccinated against Covid-19, subject to legally required accommodations.  If you need assistance and reasonable accommodation in the application of recruiting process due to a disability, please get in touch with us at usrecruiting@coupang.com.