Manager, Data Operations & Audience Analytics

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal’s Data Operations team is looking for enthusiastic, goal-driven, proactive, and resourceful individuals to support innovation in our Ad Platforms and Operations One-Platform group. One-Platform is the collection of all NBCU’s data-driven, advanced advertising products, including data-driven linear, addressable, OTT and digital channel advertising products. Within our group we promote a culture of inclusion for all employees that respects their unique abilities, experiences, and views. We believe that our varied backgrounds help us work better together, make smarter choices, and deliver better business results. 

You will support the Director on the Advanced Data Operations team and incorporate digital and convergent data tactics and strategies to ensure operational efficiency of audience-targeted ad products. 

In addition, you will work with the other members of the Data Operations team to streamline communication and optimize the workflow between the core internal teams, as well as data vendors, to ensure success and growth. 

Areas Of Responsibility Include, But Are Not Limited To 

• Leverage coding and programming skills to analyze various datasets in order to build target audiences, provide insights and analysis on audience data and platform usage, and support data products requiring custom outputs from our pool of datasets. 
• Work with venders to ensure audience targets are delivered and available for the execution of targeted campaigns across all platforms including digital, addressable, and data-driven linear. 
• Partner with the digital leads within the larger Ad Sales group to provide data operations guidance, help develop new operational workflows to streamline convergent projects, and assist with troubleshooting. 
• Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients 
• Help manage vendor relationships, including identifying and testing ways to leverage their platforms and data for offline and online data convergence. 
• Provide project management and tracking support to the overall data team to make audience-targeted campaign operations, new data-targeted product implementation, and troubleshooting processes more efficient. 
• Pull reports and build dashboards to support internal teams with data insights. 
• Assist in evaluating data vendors’ contribution to campaign fulfilment as well as our data products to ensure efficient sourcing of audience data. 
• Collaborate with Engineering and IT teams to ensure that the implementation of new data products is optimized for data operations use and document new use cases, enhancements, and bugs. 
• Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key

Qualifications

• BA/BS degree, preferably in a quantitative field of study, or relevant experience
• 3+ years of professional experience in media, digital advertising, technology or financial services 
• Experience with programming languages including SQL, Python, Scala, Databricks, Spark and/or cleanroom environments. 
• Digital campaign management, analytics and research, and ad ops experience, or TV and addressable advertising experience is highly desirable. 
• Familiarity with DMPs/CDPs and FreeWheel MRM. 
• Familiarity with traditional TV measurement (Nielsen), digital media math. 
• Strong organizational and project management skills 
• Ability to take ownership of open-ended problems, document business requirements, manage timelines, and drive projects to completion 
• Customer service orientation (internal and external customers) 
• Highly self-motivated and entrepreneurial spirit; intellectually curious 
• Familiarity with both online and offline data sources and available linkages. 
• Strong verbal and written communication and interpersonal skills - collaborative and positive spirit is key! 
• Self-starter with the capacity to deliver on multiple campaigns, contribute new ideas, meet tight deadlines, and be decisive under pressure 
• Strong analytical skills, ability to convey the story arc of a campaign to business and product teams 

Additional Requirements

• Candidates must submit a resume/CV through www.nbcunicareers.com to be considered 
• Must have unrestricted work authorization to work in the United States 
• Must be 18 years or older 

Desired Characteristics 

• Familiarity with programmatic operations and cross channel measurement 
• Familiarity with current privacy regulations and practices within the industry 
• Understanding of the advanced advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes 

Salary range: $85,000 - $95,000 + annual bonus

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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