Senior Marketing Data Analyst

Reports to: Director, Marketing Operations

Location : New York City, NY (or Remote if applicable)

About AlphaSense:

AlphaSense is a market intelligence platform used by the world's leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including company filings, event transcripts, news, trade journals, and equity research. Our platform is trusted by over 1,800 enterprise customers, including a majority of the S&P 500. Headquartered in New York City, AlphaSense employs over 450 people across offices in the U.S., U.K., Finland, and India. For more information, please visit www.alpha-sense.com.

About the Team:

AlphaSense Marketing is a revenue, pipeline and customer focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing / education, content marketing, and events. At our core, we’re here to support AlphaSense’s growth and the success of our customers, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and driving product adoption and deep engagement. 

About the Role:

We are looking for an experienced Data Analyst to join the Marketing team and develop robust analytics capabilities in close collaboration with our Data & Analytics organization.

Who You Are:

• Minimum of 5 years of relevant work experience in marketing analytics or business intelligence
  
• Master of Arts or Master of Science in mathematics, statistics, economics or other quantitative discipline preferred
  
• Track record of successfully:
• Building relationships with functions outside of marketing, such as BI, sales and product 
• Using analytics to move business metrics 
• Managing projects with multiple workstreams 
• Communicating cross-functionally 
• Enhancing the perception and use of analytics
  
• Platform knowledge, including:
• Common web analytics solutions (e.g., Google Analytics, SEM Rush) and Adtech platforms (e.g. Google, DemandBase, Adobe, MediaMath, Adform) 
• Common business intelligence tools (e.g., Looker, Tableau)
• Sales & Marketing technology (e.g. Salesforce, Marketo, Bizible, Outreach)
  
• Experience developing, implementing and determining business impact through various approaches to analysis and use of tools, including: 
• Multitouch, algorithmic attribution models and media mix modeling, understanding typical approaches, methods, challenges and output of models 
• Common spreadsheet applications (e.g., Excel), including pivot tables and charting 
• Industry-specific measurement methods, such as customer lifetime value, propensity-to-buy and propensity-to-churn
• Testing methodologies, including A/B, multivariate and multiarmed bandit algorithms
• Editing databases and performing queries (e.g., SQL, Access, Python), and working with data warehouses and other relational database storage environments 
• Incorporating offline and external online (e.g., CRM) data into digital marketing campaign analysis
• Developing custom approaches to complex measurement challenges such as video, social and content marketing 

What You’ll Do: 

• Define key metrics that embody underlying business drivers
• Identify and enhance data collection and analysis processes, and quantitative models 
• Define the Marketing team's support model for different marketing stakeholders to ensure sufficient support of analytics needs
• Outline measurement plans for comprehensive, multichannel marketing programs and campaigns
• Design and implement automated and actionable dashboards and reports
• Elevate the role data plays within marketing and across the enterprise: 
• Partner with the Data & Analytics organization to provide appropriate data feeds and integrations to the company’s Core Data Platform, enabling a single source of truth and the combination of marketing data with other key parts of the data estate: Product/Content Engagement, Sales, Finance, etc.
  
• Participate in AlphaSense’s internal Data Governance Council framework across the enterprise with other data stewards, owners, and custodians as appropriate
  
• Act as a data “sense-maker” for stakeholders, ensuring data and insights are communicated effectively in a way that is tailored and contextualized to the target audience
  
• Develop an understanding of the ROI of marketing analytics
  
• Support marketing optimization initiatives, including:
• Development of test and learn plans
• Target audience segmentations
• Calculating ROI across search, display, mobile, social and offline marketing channels

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.