Data Analyst

Company Overview:Age of Learning is a leading education technology innovator based in Glendale, California, with a talented team of more than 600 individuals comprised of nationally-renowned educators, curriculum experts, developers, artists, writers, designers, engineers, producers, product managers, analysts and marketing experts! Together we develop engaging, effective digital learning technology and content to help children build a strong academic foundation for lifelong success.  Our flagship product ABCmouse.com Early Learning Academy® is a comprehensive online curriculum and the #1 digital learning product for young children. To-date, more than 30 million children worldwide have completed over 8 billion Learning Activities on ABCmouse. We recently launched Adventure Academy, the first massively multiplayer online (MMO) game designed specifically to help elementary- and middle-school-aged children learn. It features thousands of engaging Learning Activities—including minigames, books, original animated and live action series, and more—in a fun and safe virtual world. Other Age of Learning programs include immersive English language learning products for children in China and Japan; ReadingIQ, a digital library and literacy platform; and a groundbreaking personalized, adaptive digital learning system that individualizes math instruction for every child through AI-driven technology.
We are committed to helping all children succeed. We provide our educational programs at no cost to teachers, Head Start programs, public libraries, and other community organizations, and have served millions of children through these initiatives. We recently established the Age of Learning Foundation to expand this work globally. As we expand our global reach and increase the educational impact of our programs, we’re looking for passionate, ambitious, and collaborative leaders to become a part of our growing team.
Summary:
The Marketing team at Age of Learning is looking for a highly skilled, technologically-oriented, and innovative data mind. This role is a hybrid of data analytics and business insights. This position will be responsible for, auditing reports for data integrity, and providing high level statistical analysis using machine learning, regression models, and predictive analytics. Their end goal will be to support the digital marketing team in meeting their objectives, provide account managers with the tools they need to help optimize their channels, and come up with creative solutions to assess the efficacy of brand campaigns. 

Responsibilities:

• Proactively perform data exploration to discover future testing opportunities by channel, product mix, customer segment
• Apply new technology and statistical analysis to create accurate models of prediction, analysis, and diagnosis for media campaigns
• Ingest and clean data to help identify correlation between numerous marketing variables to help guide marketing strategy
• Create analytical reports and intuitive tools to help account managers optimize toward their KPI’s and diagnose problems
• Create and maintain an organizational structure for new data that’s intuitive to other analysts and can be scaled 
• Projects (can include but not excluded to):
• Expand upon 3rd party dashboards to create comprehensive toolsets for Search and Affiliate User Acquisition Managers to identify areas of campaign optimization and insights into new opportunities, utilizing tools like Tableau, and Snowflake Data warehousing
• Utilize R and statistical methods to identify cross-channel correlations that give the team insight into the inter-relational effects of campaigns across multiple networks, including the efficacy of non-directly attributable brand campaigns such as TV and Influencers
• Utilizing skillsets with Python and HTML to scrape external data to create an exhaustive view on external effects on our campaigns, such as the effects of regional school schedules or quarantine regulations on the team’s ad buying efforts
• Create realistic forecasting model based on these external trends to aid with campaign optimization
• Needs to have the ability to visualizing the findings in all the above investigations and present it in executive level meetings

Required Qualifications:

• 2+ years professional experience analyzing media data.
• Experience with working with user acquisition managers
• Experience with working Google Analytics, Facebook Ads Manager, Bing, Apple, and other industry standard digital ad buying companies
• Experience with Affiliate building companies such as Commission Junction or well-known affiliate network is a plus
• Experience working with PPC, CPC, CPA, CPM and other bid-optimization campaigns across platforms
• Experience working with large company data sets, and using SQL and/or Tableau to cross join multiple tables in order to solve complex questions
• In depth knowledge of data software such as Snowflake SQL, Tableau and Excel – Preferred.
• Technical proficiency in Python, R, Statistical Modeling - preferred
• Media agency experience a plus.
• Knowledge of or experience using one or more of the following would be beneficial:
• Tag management
• Multi-channel attribution analyses
• Web Analytics platforms (Google Analytics, etc)
• Programmatic (Criteo, Sizemek, etc.)
• Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
• Knowledge of visual techniques for data analysis and presentation.
• Excellent organizational, communication and interpersonal skills.
• Bachelor’s degree in a technical or quantitative discipline (Data Science, Business Analytics, Mathematics, Economics, Statistics, Computer Science, Engineering) or equivalent combination of education and experience.

Age of Learning currently provides: • 90% - 100% of health and welfare benefit premiums• A 401(k) program with employer match• 15 paid vacation days, 11 observed national paid holidays plus 9 sick days• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions• Team bonding events and a highly collaborative environment• Access to our internal DEI Task Force that focuses on ensuring our products represent all children on a global scale• Opportunities for professional growth through professional learning and development programs • Commitment to Equal Opportunity Employment in addition to an inclusive and supportive company culture