Marketing Operations Data Analyst

Pune

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Hitachi Vantara
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Posted 4 days ago

The Company

Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., helps data-driven leaders find and use the value in their data to innovate intelligently and reach outcomes that matter for business and society. We combine technology, intellectual property and industry knowledge to deliver data-managing solutions that help enterprises improve their customers’ experiences, develop new revenue streams, and lower the costs of business. Only Hitachi Vantara elevates your innovation advantage by combining IT, operational technology (OT) and domain expertise. We work with organizations everywhere to drive data to meaningful outcomes.

The Role

The marketing operations data analyst is responsible for defining, maintaining, enriching, and reporting on marketing account, lead, and contact data records, along with quality assurance. This role is tactically focused on assuring the uniformity and quality of data records used within the marketing automation platform (MAP) and sales force automation (SFA) systems.

Responsibilities 

  • Analyze account and contact data, including customer data
  • Analyze marketing program requirements for data
  • Conduct gap analysis to determine the status of existing data
  • Define and implement data acquisition and update activities to maintain database at desired coverage and quality levels
    • Support all data hygiene processes
    • Support all data enrichment processes
  • Document data schema
  • Monitor and report on database quality metrics
  • Help design and build complicated models to support Marketing metrics
  • Work with Data Engineers and Data Scientists as needed to support larger projects within the department.
  • Help craft compelling visuals using PowerPoint, Power BI and other mediums.

Qualifications

  • Five or more years of data analysis work
  • Degree in computer science or a related technical field required. Knowledge of database systems and architectures, exposure to big data programming languages. Experience in working in sales and marketing analytics a plus.
  • Programming experience in SQL and/or Python for data manipulation necessary. Experience working with business owners in defining reporting and data requirements
  • Familiarity with data visualization programming languages such as JavaScript, in addition to software such as Tableau, R ggplot and Shiny, Pentaho or MS PowerBI.
  • You are skilled at verbal and written communications
  • Fluent in English

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

 

Job tags: Big Data JavaScript Marketing Power BI Python R SQL Tableau