Data Scientist - Measurement Modeling
San Bruno, CA
Contract Senior-level / Expert USD 110K - 130K
FocusKPI
FocusKPI offers custom marketing analytics solutions and specialized data science support to fit your timeline and budget. Among our areas of expertise are: personalization solutions, measurement (MMM & MTA), and customer sentiment analysis.FocusKPI is looking for a Data Scientist - Measurement Modeling to work for our client, one of the largest retailers/e-commerce companies in the U.S.A.
The client is seeking an experienced data science individual contributor to enable deep insights and capabilities on ads measurement methodology. They're building a robust in-house advertising business that’s key to its growth strategy. They partner closely with brands on strategies and solutions that harness client’s unparalleled omni-channel influence. They deliver relevant retail ads and experiences that connect their customers with the brands and products they love. They use online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on their site and in their stores.
Work Location: Remote in the U.S.
Duration: 6 months contract with potential for extension and conversion, depending on budget and performance
Pay range: $55/hr to $65/hr
Responsibilities:
- Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
- Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to stakeholders
- Perform hands-on modeling and complex analyses using SQL & Python
- Build and enhance synthetic control group, ghost ads, MTA, MMM algorithm to estimate ads incremental impact
- Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
- Partner with cross-functional teams to streamline data science solutions
- Master's degree in statistics, economics, operations research, engineering, or related field
- 6+ years of industry experience in ads measurement methodology
- Proficient coding skills (SQL/Python/R) and database knowledge
- Extensive experience with predictive modeling algorithms
- Experience in media mix modeling, advanced measurement, applicable marketing analytics
- Strong project management skills, including managing technical resources and multiple priorities & milestones.
- Able to communicate technical material to a range of audiences that provides insight into marketing performance.
- You have a passion for working in a fast-paced agile environment.
- A collaborative mindset and sense of curiosity
- PhD degree in Statistics, Economics, Operations Research, or related field
- Advanced programming skills with experience of creating Python modules
- Experience with A/B and Multivariate test design and implementation
**No Data Analysts or Data Engineers or Software Engineers are accepted for this role.
"Data Scientist" candidates with MMM/MTA experience and experience in ads Measurement Methodology are only considered**
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a U.S. company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.
NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ .
The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.
Tags: Agile E-commerce Economics Engineering PhD Predictive modeling Python R Research SQL Statistics
More jobs like this
Explore more AI, ML, Data Science career opportunities
Find even more open roles in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), Data Engineering, Data Analytics, Big Data, and Data Science in general - ordered by popularity of job title or skills, toolset and products used - below.
- Open Business Intelligence Engineer jobs
- Open Data Science Intern jobs
- Open Data Engineer II jobs
- Open Lead Data Analyst jobs
- Open Data Science Manager jobs
- Open Senior Business Intelligence Analyst jobs
- Open Marketing Data Analyst jobs
- Open Junior Data Scientist jobs
- Open Data Scientist II jobs
- Open MLOps Engineer jobs
- Open Business Data Analyst jobs
- Open Business Intelligence Developer jobs
- Open Data Analytics Engineer jobs
- Open Product Data Analyst jobs
- Open Data Analyst Intern jobs
- Open Sr Data Engineer jobs
- Open Sr. Data Scientist jobs
- Open Principal Data Scientist jobs
- Open Research Scientist jobs
- Open Big Data Engineer jobs
- Open Senior Data Architect jobs
- Open Data Engineering Manager jobs
- Open Junior Data Engineer jobs
- Open Azure Data Engineer jobs
- Open Data Quality Analyst jobs
- Open GCP-related jobs
- Open Java-related jobs
- Open ML models-related jobs
- Open Data quality-related jobs
- Open Business Intelligence-related jobs
- Open Data management-related jobs
- Open Privacy-related jobs
- Open PhD-related jobs
- Open Deep Learning-related jobs
- Open Data visualization-related jobs
- Open NLP-related jobs
- Open Finance-related jobs
- Open PyTorch-related jobs
- Open TensorFlow-related jobs
- Open LLMs-related jobs
- Open APIs-related jobs
- Open Generative AI-related jobs
- Open Snowflake-related jobs
- Open CI/CD-related jobs
- Open Consulting-related jobs
- Open Hadoop-related jobs
- Open Kubernetes-related jobs
- Open Data governance-related jobs
- Open Airflow-related jobs
- Open Databricks-related jobs