Data Scientist/Modeler
San Bruno, CA
Contract Mid-level / Intermediate USD 110K - 130K
FocusKPI
FocusKPI offers custom marketing analytics solutions and specialized data science support to fit your timeline and budget. Among our areas of expertise are: personalization solutions, measurement (MMM & MTA), and customer sentiment analysis.FocusKPI is looking for a Data Scientist/Modeler to work for our client, one of the largest retailers/e-commerce companies in the U.S.A.
The client is building a robust in-house advertising business that’s key to its growth strategy. They partner closely with brands on strategies and solutions that harness client’s unparalleled omni-channel influence. They deliver relevant retail ads and experiences that connect their customers with the brands and products they love. They use online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on their site and in their stores.
Work Location: Remote in the U.S.
Duration: 6 months contract with potential for extension and conversion, depending on budget and performance
Pay range: $55/hr to $65/hr
Responsibilities:
- Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
- Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to stakeholders
- Perform hands-on modeling and complex analyses using SQL & Python
- Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
- Partner with cross-functional teams to streamline data science solutions
- Master's degree in statistics, data science, operations research, economics, mathematics, or related field
- 4+ years of experience in media mix modeling, predictive modeling, advanced measurement, applicable marketing analytics
- Proficient coding skills (Python/SQL), experience and knowledge with database structures and Microsoft Excel
- Experience with predictive modeling algorithms
- Strong project management skills
- Able to communicate technical material to a range of audiences that provides insight into marketing performance.
- Passion for working in a fast-paced agile environment
- A collaborative mindset, innovative with a sense of curiosity
Preferred Qualifications:
- PhD degree in Statistics, Mathematics, Economics, Operations Research, or related field
- Experienced in building multiple market mix and multi-touch attribution models
- Experience with Tableau or similar data visualization tools.
- Experience with advertising, measurement, and/or digital marketing analytics
- Experience with advertising technology platforms eCommerce, Ad servers, DSPs, DMPs, etc.
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a U.S. company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.
NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ .
The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.
Tags: Agile Data visualization E-commerce Economics Excel Mathematics PhD Predictive modeling Python Research SQL Statistics Tableau
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