Senior Manager, Data Analytics
Seoul, South Korea
Nielsen
A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.
The Global Nielsen Media Client Service & Sales team provides modern and effective services that meet client needs quicker, while giving Nielsen more control over how we service our clients. We will create capacity to elevate the work we do with clients to focus on market impact and business growth. We are at the forefront of customer experience and become an agent of change as we embrace automation to navigate the complex needs of our industry and continue to be the industry leader
We won’t say we can predict the future, but our team of Analysts get pretty close, they turn millions of data points into useful information & insights that help our clients to make better decisions on their marketing mix and achieve superior results. Be part of the future and join in on one of the major transformations in the market research industry with the integration of big data and classic marketing mix analysis.
The Nielsen Marketing Effectiveness (MEFF) team plays a pivotal role in helping clients ensure every $ they spend works for them and gives higher returns. We do this by providing a mix of data-led models, software solutions and consultancy to ensure clients get the results they need. We answer their key business questions to improve marketing performance, questions like What ROI does my marketing generate? How can I improve my marketing? How should I optimize my marketing investment?
At Nielsen, we leverage the power of multiple modelling methodologies without compromising the accuracy or actionability of the insights produced, so clients have access to the right insights, at exactly the right time to support any marketing decision. From strategic investments across all channels to daily tactical optimizations while campaigns are still in-flight, our holistic Marketing Effectiveness solutions deliver the unmatched speed, data access, and comprehensive measurement your team needs to keep pace with consumers, minimize waste and drive revenue and business growth.
We won’t say we can predict the future, but our team of Analysts get pretty close, they turn millions of data points into useful information & insights that help our clients to make better decisions on their marketing mix and achieve superior results. Be part of the future and join in on one of the major transformations in the market research industry with the integration of big data and classic marketing mix analysis.
The Nielsen Marketing Effectiveness (MEFF) team plays a pivotal role in helping clients ensure every $ they spend works for them and gives higher returns. We do this by providing a mix of data-led models, software solutions and consultancy to ensure clients get the results they need. We answer their key business questions to improve marketing performance, questions like What ROI does my marketing generate? How can I improve my marketing? How should I optimize my marketing investment?
At Nielsen, we leverage the power of multiple modelling methodologies without compromising the accuracy or actionability of the insights produced, so clients have access to the right insights, at exactly the right time to support any marketing decision. From strategic investments across all channels to daily tactical optimizations while campaigns are still in-flight, our holistic Marketing Effectiveness solutions deliver the unmatched speed, data access, and comprehensive measurement your team needs to keep pace with consumers, minimize waste and drive revenue and business growth.
RESPONSIBILITIES
- Understand clients’ business questions and objectives as well as the business context in which those clients operate
- Request data from external and internal stakeholders, confirm data definitions, and resolve questions about data with clients and their media agencies.
- Translate technical concepts into client language
- Lead internal and external meetings, and engage client stakeholders and leadership team
- Guide and support the team for data collection, processing, and quality checking
- Generate data-related hypotheses and insights
- Help to manage project timelines, and plan team project assignments
- Ensure effective and timely delivery of project work.
- Build and maintain effective contacts with other departments to ensure the efficient and effective use of resources
- Take accountability for obtaining complete data on time, for processing data accurately, and for meeting delivery deadlines
QUALIFICATION AND SKILLS
- 6-8 years of relevant experience
- An in-depth understanding of the marketing effectiveness measurement space
- Experience in managing cross regions projects
- Bachelor’s degree in Economics, Mathematics, Statistics, Engineering, or other related disciplines. Master’s degree is preferred.
- Knowledge of modelling is a plus.
- Strong presentation skills and detail-oriented
- Proficient in at least one statistics language like Power BI, SAS, R, Python
- Good oral and written communication skills and fluent in English as well as Korean
- Solid proficiency of decision making and problem resolution skills
- Passion for results with a challenger mind-set
- Able to manage multiple tasks and work under pressure
- Team player with good people management skill
Tags: Big Data Data Analytics Economics Engineering Market research Mathematics Power BI Python R Research SAS Statistics Streaming
Perks/benefits: Flex vacation
Region:
Asia/Pacific
Country:
South Korea
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