Analytics Manager, Media Data Products

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Analytics Manager, Media Data Products

Are you looking for your next analytics challenge? Expedia Group Media Team is seeking an analytics professional passionate about measurement and visualization. As part of our Media Data Strategy team, you can play a pivotal role in supporting our business stakeholders in the EG Media Team, ensuring they can better understand returns on investment and optimize marketing campaigns across multiple paid media channels, including linear and digital TV, programmatic display, YouTube and out of home advertising. 

You will get to apply your analytical mind to translate our data into meaningful and actionable insights, driving business decisions and strategy.

What you’ll do:

• Partner with the Media team to understand how media planning, buying, measurement and optimization processes work and how data can support them.

• Analyze and assess channel performance and EG trends to provide actionable and impactful recommendations to the Media Team.

• Evaluate the availability, quality and efficacy of our existing data sets and guide the Media Data Strategy roadmaps to ensure a high coverage of the Media Team’s data needs.

• Develop and maintain visualization products that improve the Media Team’s insight and analytical capabilities by surfacing complex data sets to non-technical stakeholders in an effective way. Monitor and analyze the usage of these products and improve them as necessary.

• Constantly learn from data visualization engineers and data scientists across EG and apply the best practices of those fields.

Who you are:

• 4+ years of experience doing quantitative analysis, with demonstrated ability to analyze data effectively and communicate the insights in a compelling format to drive actions.

• Solid working knowledge of relational databases and SQL skills is essential

• Experience with R, Python, or other coding language is a plus.

• Experience with advanced analytical methods such as A/B testing, modelling and timeseries analysis Experience in data visualization (Tableau, Looker, PowerBI, Shiny, etc.).

• Previous experience with marketing (specifically paid media landscape) data is a plus.

• A collaborative and versatile team player who combines excellent attention to detail with an understanding of the big picture.

• A result-oriented, practical thinker eager to find optimal solutions using the most efficient approach.

• A storyteller and influencer who builds presentations with impact in mind.

• An active listener with the ability to synthesize and translate feedback from a diverse group of stakeholders into product deliverables.

• A quick learner and self-starter with a high tolerance for ambiguity and a strong drive to turn that into clarity.

• Enthusiastic working in a cross-functional, geographically distributed team.

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About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

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