CRM Data Manager

Who are we and What do we do?

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

The Role

Apply expertise in data analytics in support of an enterprise Customer Relationship Management (CRM) system. Participate in data requirement work sessions focusing on field selection, data definitions, reporting needs while working directly with the functional architect, technical architect, and client stakeholders. Own development and maintenance of a data governance framework and strategy. 

Your Most Important Initiatives: 

• Analyze selected data sources and prepare regular reports that monitor sales and marketing teams' progress on meeting business goals and achieving KPIs
• Manage all Salesforce CRM reporting and dashboard creation and maintenance
• Partner with internal teams and vendors to continuously improve data quality
• Explore and mine large data sets to find new and insightful relationships
• Responsible for reviewing, approving and implementing all Salesforce customization requests related to data (sources, inputs, custom fields, etc.)
• Maintain data sync between Salesforce and integrated systems
• Establish relationships internally to understand internal and external data needs
• Improve data quality and availability by building business processes that support standardization and global adoption

What You Bring

• 6+ years of experience with developing and documenting the components of data analysis and governance best practices
• Ability to communicate effectively, demonstrate advanced analytical concepts, and earn certifications in Salesforce or related technologies
• Professional experience managing and working hands-on with CRM data (Salesforce, Zoho, Dynamics, or equivalent)
• Experience in managing and standardizing a company’s data
• Ability to work cross-functionally, gather requirements, analyze data and generate insights and reports that can be used by the business to make decisions

What Success Looks Like

• Learn and document current data structure in Salesforce and Hubspot and ensure continuity between fields and systems
• Identify inconsistencies in how data is being reported across teams and regions
• Establish and document reporting framework to be used by sales leaders, business intelligence, and revenue operations teams
• Align stakeholders throughout the company to standard data inputs, outputs, and definitions
• Build relationships in each region to understand data nuances and develop standard definitions
• Maintain data integrity ensuring all data sources meet internal standards
• Develop data management process including implementing duplicate checks and resolutions, account hierarchy hygiene, and approval process for evaluating requests from the field