Principal Data Analyst (Growth Marketing)
Remote
Calendly
Calendly is the modern scheduling platform that makes “finding time” a breeze. When connecting is easy, your teams can get more done.About the team & opportunity
What’s so great about working on Calendly’s Marketing team?
Calendly is the scheduling automation platform used by millions of users for eliminating the back-and-forth emails to find the perfect time — and so much more. Our Go to Market Analytics team is made up of Data Analysts who develop reporting, insights, and serve as a consultative partner to our Sales and Marketing organizations. You will have your hands on our self-serve product-led business, and our sales-led pipeline-oriented business, supporting the team in making decisions, optimizing campaigns and enhancing customer acquisition – ultimately driving business growth.
We're seeking a dynamic Principal Data Analyst to support our marketing team. While you should have significant experience with Growth Marketing (particularly Lifecycle & Web), you may find yourself working with Product, Demand Gen, Brand, International or other marketing teams in a typical week. Reporting to the Senior Manager of Go to Market Analytics, you'll collaborate most closely with the Web & Lifecycle teams, our analysts, and our data and analytics engineering team to provide crucial insights and analytics support to drive effective decision-making and optimize marketing spend. As a leader within the Marketing Analytics function, you'll play a pivotal role in pushing the collective team forward, upskilling on experimentation best practices and advanced analytics in Python.
Utilizing Tableau for dashboard creation, notebook tools for ad hoc analyses, and crafting decks for larger commercial storytelling, you'll also play a crucial role in supporting marketing testing analysis. As the commercial partner, you'll provide insights through data-driven recommendations to propel our business forward and have an important role to play to ensure that we have the right data, tooling and strategy to provide support to the team.
A day in the life of a Principal Data Analyst at Calendly
Utilize your extensive knowledge of marketing to deliver value through reports, various BI tools, and in-depth analyses. Leverage your experience in data and analytics to tackle complex questions and support business owners on experimentation, data collection, and analysis. Take ownership of building weekly performance reporting and work towards automating the reporting package.
On a typical day, you will be working on:
- Strategically partner with the Growth Marketing teams, including Lifecycle and Web, to fulfill their data needs and optimize marketing campaigns.
- Optimize customer journey and web performance through in-depth analysis of user lifecycle data, website analytics, and performance metrics.
- Collaborate with Lifecycle and Web Growth Marketing teams to develop and maintain dashboard reporting that tracks campaign performance, facilitating self-serve capabilities where appropriate.
- Connect data across marketing channels and areas of expertise to demonstrate impact through a full user funnel, providing comprehensive insights and recommendations.
- Lead the development of analytics specialties within the Marketing Analytics team, focusing on areas like experimentation methodologies and advanced Python programming techniques.
- Act as the second-in-command within the Marketing Analytics team, ensuring high-quality deliverables, providing mentorship, and contributing to overall team success.
- Analyze the effectiveness of different marketing strategies and tactics, providing insights to enhance targeting, messaging, and overall campaign performance.
- Catalog marketing and user data in dbt and contribute to shaping our new data model in BigQuery, improving overall data infrastructure.
- Assist with ad hoc data analysis requests from various marketing teams, demonstrating flexibility and strategic support as needed.
What do we need from you?
- 8+ years of hands-on experience in analytics or data science, specializing in growth marketing, lifecycle management, and web analytics.
- Expertise in experimentation methodologies, including A/B testing, multivariate testing, and statistical analysis, to drive growth strategies.
- Proficient in Python programming for developing advanced analytics solutions and automation scripts.
- Advanced proficiency in SQL, relational databases, and data analysis/visualization tools like Tableau and Hex.
- Strong strategic thinking and problem-solving skills, translating data insights into actionable growth strategies.
- Excellent communication and stakeholder management skills, conveying technical concepts to non-technical audiences.
- Proven leadership experience, fostering cross-functional collaboration and mentoring junior team members.
- Ability to translate detailed data into clear, actionable recommendations, bridging technical and business perspectives.
- Track record of building custom reporting and dashboards for impactful visualizations.
- Inquisitive mindset for uncovering insights and opportunities through data, driving continuous improvement.
- Authorization to work lawfully in the United States of America is required, as Calendly does not engage in immigration sponsorship at this time.
What’s in it for you?
Ready to make a serious impact? Millions of people already rely on Calendly’s products, and we’re still in the midst of our growth curve — it’s a phenomenal time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional career.
Our Hiring Process:
Typically, individuals will participate in the following interview process. However, there may be slight nuances given the role and or department we are hiring for. Please keep in mind that individuals can be declined from the position at any stage of the process.
- Qualified individuals will be invited to schedule a phone interview with a member of our recruiting team. This is a great time to ask any initial questions you have about the company or the role.
- Next, we’ll put you in direct contact with your potential manager. You’ll get a chance to learn even more about life at Calendly, the responsibilities within your role, and the qualities needed to succeed here.
- Next, you’ll meet with your potential team members.
- Then in parallel to meeting your potential teammates, you will perform an interview exercise, where you can highlight your skills.
- Finally, we connect with those you’ve worked with before, to learn more about the impact you can make, the value you bring, and the best way to set you up for success at Calendly.
We aim to provide an inclusive and equitable experience to everyone who expresses interest in working at Calendly. The recruiter assigned to this role will keep you informed every step of the way. Have questions? Let your recruiter know! Want to share your experience? We are passionately committed to improving and building on our process, and we consider feedback a gift.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at recruiting@calendly.com .
Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Hawaii, Montana, North Dakota, South Dakota, Nebraska, Iowa, West Virginia, and Rhode Island, you will not be eligible for employment. Note that all individual roles will specify location eligibility.
All candidates can find our Candidate Privacy Statement here
Candidates residing in California may visit our Notice at Collection for California Candidates here: Notice at Collection
Compensation is based on a variety of factors including but not limited to location, experience, and job-related skills. In addition, Calendly offers a wide range of best in class total rewards. This includes comprehensive employee benefits like healthcare, dental, vision, parental leave, 401(k) match, paid time off, and much more. At Calendly we believe exceptional performance deserves exceptional rewards! During the hiring process, we are committed to sharing details about the compensation range for the position, enabling you to make an informed decision.
Please note that the compensation details listed in role postings reflect the base salary only, and do not include bonus/commission, equity, or benefits.
Base Pay Range National - Salary$140,250—$189,750 USDBase Pay Range California - Salary$161,500—$218,500 USDTags: A/B testing BigQuery Data analysis dbt Engineering Privacy Python RDBMS SQL Statistics Tableau Testing
Perks/benefits: 401(k) matching Career development Equity Flex vacation Parental leave Salary bonus Startup environment
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