Business Data Strategist

Job Description:

About the Team You will Join:
Credera, trading as TA Digital, is a global consulting firm that combines transformational consulting capabilities, deep industry knowledge, and AI and technology expertise to deliver valuable customer experiences and accelerated growth across a broad range of industries worldwide. Our one-of-a-kind global boutique approach means we provide our clients with tailored solutions unique to their organization that can scale due to our extensive footprint. As a values-led organization, our mission is to make an extraordinary impact on our clients, our people, and our community. We believe it is this approach that has allowed us to work with and transform the most influential brands and organizations in the world, from strategy through to execution.

More information is available at www.credera.com. We are part of the OPMG Group of Companies, a division of Omnicom Group Inc.

Credera is the first and only Adobe Partner that is specialized across the entire Adobe DXP (AEM, Target, Analytics, Journey Optimizer, Magento, Marketo, Audience Manager, Campaign). Our Digital Strategy team facilitates the development, prioritization, and refinement of clients' transformation strategy to enable operational efficiencies and empower a culture of success. Through careful documentation of benchmarks and milestones, our team of experts evaluate the competitive landscape for industry insights and distinct opportunities to increase market share and compete in the marketplace.

What You Will Do:

• Garner business alignment - Being a Business Data Analyst work with the internal or external client to identify analytical requirements and provide business data interpretation. Supporting the client line of business by identifying valuable insights from data.
• Conduct Discovery for a client's business processes, domain delegation across individual FIs/CUs, waterfall report creation, microsite migration, offer management.
• Understanding of Audience identification and Segmentation.
• Data Story telling for communicating strategies and driving value.
• Drive requirements gathering sessions with business and technical stakeholders to distill data and reporting requirements from business requests.
• Perform business data analysis using various techniques, e.g. statistical analysis, explanatory and predictive modeling, data mining.
• Present and recommend most appropriate data visualization samples to present key indicator data, to be able to summarize and draw conclusions in dashboard.
• Coordinate design and development efforts with client stakeholders to ensure the solution delivered meets the business need and is consistent with approved architectural standards.
• Support report developers in creating reports and dashboards for executive teams to consume or iterate on.
• Evaluate and audit data quality of system.
• Identifying data sources, building data mappings, and transformational logic between systems to enable migrations of data (eg. Marketo to AJO)
• Work with test lead to evolve test strategy.
• Understanding of data privacy requests such as CCPA.
• Establish governance and personalization rules for contact strategy.
• Verify and validate the reports accuracy, performance, and security.

Requirements:

Experience Range: 10 to 15 Years

Skills You Will Bring:

• 10 - 15 years of combined exposure to Business Data Strategy, Analysis and/or Business Intelligence environments and technologies
• Excellent and effective communication and presentation skills.
• Primary responsibilities are to form and manage relationships, identify, plan, coordinate and manage discovery activities related to the mapping of data across various sources, to form an organized and unified view, and actionable insights.

Additional Preferred Exposure and Skills:

• Understanding of Adobe Journey Optimizer solution features and integrations.
• Understanding of Adobe Experience Platform / Customer Data Platform.
• Understanding of Adobe Workfront.
• Orientation to knowing and identifying data and requirements that are effective.
• Understand digital marketing, campaign, and reporting attributes preferably in the Fintech sector.
• Understand pricing, incentives and promotions, reporting for clients.

Professional Attributes You Possess:

• Excellent communication skills.
• Making decisions and solving problems involving varied levels of complexity, ambiguity and risk.
• Providing a “win-win” environment to inspire, attract and develop the best Talents.
• Boosting teams and individuals’ potential to improve their engagement, performance and career experience.
• Questioning conventional approaches, exploring alternatives, and responding to challenges with innovative solutions or services, using intuition, experimentation, expertise and fresh perspectives.
• Problem Solving Attitude and Passion to solve Customer Problems.
• Facilitating efficiency, speed and simplification in all actions.
• Adapting to market changes and competitive pressures and enables fast learning.
• Demonstrating passion for our business and constant hunger for outstanding performance.

Mode of Work: Hybrid (3 Days per week from Office)