Digital Operations Analytics and Tagging Specialist (Remote Opportunity)

Are you a curious-by-nature analyst with a knack for connecting the dots between complex data sets, technologies, processes, and people? Do you believe in the power of data to improve customer experience and drive business results? If so, we’d love to chat! 

How you’ll make a difference:

As a Digital Operations Analytics and Tagging Specialist, you’ll partner with our Business and Technology teams to design, deploy, audit and implement tagging and testing technologies. A successful specialist will develop tools and processes to maintain accurate implementation of tags, advise product and marketing teams on custom tag and analytics setup, deploy custom and analytics tags, and implement a/b & multivariate tests. Through deep and thoughtful data analysis, business acumen, and collaboration with stakeholders across the business, you’ll serve as a strong partner for driving important business decisions. This role will report into the Director of Data Analytics.

What you’ll do: 

Custom Ink is focused on growth, high-performance, and innovation, all while delivering a best in class customer experience no matter the touchpoint. A successful specialist will develop tools and processes to maintain accurate implementation of tags, advise product and marketing teams on custom tag  and analytics setup, c) deploy custom and analytics tags, and d) implement a/b & multivariate tests.

As Data Analyst working focused on Tagging & Testing, you’ll:

• Streamline processes for new and ongoing tagging

• Establish and maintain audit of tags to provide accurate outputs in support of specific business questions and KPIs. 

• Create tools and processes to guide product team in establishing tagging requirements 

• Provide ongoing review with business teams to identify data capture in support of business questions; maintain solution design document 

• Leverage technologies to grow a/b/n testing program

• Partner with technology teams to integrate and execute testing solutions

• Collaborate with product and marketing teams to understand and execute  testing roadmap and data capture

• Provide subject matter expertise as it relates to executing online tests with existing and new technologies

• Build a strong partnership with business and technology teams; understand paths forward and success metrics, 

• Become a subject matter expert in tagging and testing technologies; build best practices and governance. Stay current on latest web tagging and metrics to drive recommendations in support of business objectives. 

How you’ll be measured: 

Success in this role is critical to the successful and healthy growth of Custom Ink and is vital to the Data and Analytics team efforts  to provide the best experience to our customers. Therefore, success will be measured by: 

• Lead analytics solution design and implementation

• Audit and clean existing GTM tags

• Become a trusted advisor to our Marketing and Product teams

• Perform QA for all digital data capture efforts; troubleshoot all tagging and trafficking issues

• Collaborate with external vendors for successful completion of analytics deliverables

• Lead ongoing web analytics requirements 

• Establish tagging governance

• Conduct ongoing maintenance

• Partner with technology team to efficiently launch A/B/n optimization tests

What we’re looking for: 

This is a critical role so we’ve set our sights high: 

• 2+ years experience designing solutions and deploying tags via tag management technologies (GTM required) and javascript

• 2+ years experience in digital/web analytics (Google Analytics preferred)  & data collection 

• Strong technical abilities, including solid understanding of data layers, Javascript

• Familiarity with Google Cloud, API’s and Big Query

• Ability to determine tech and data needs from business requirements

• Demonstrated ability and drive to learn new technologies 

• Demonstrated ability to consult internally with business partners and externally with vendors

• Ability to influence decision making and serve as a strategic partner to the business

• Detail oriented with an ability to keep an eye on overall objectives

• Familiar with or demonstrated ability to execute online tests

• Creative approach to problem solving

• Ability to juggle multiple ongoing projects and work autonomously

• Values data driven integrity and accurate reporting

• A head for business and numbers and a heart for people

In addition, you must share our company values—practicing the Golden Rule, taking Ownership, and driving and embracing Innovation.

Our Perks

We strive to live by the Golden Rule and create an environment that supports Team Members both professionally and personally. You can look forward to:

• Working for a nationally & locally recognized top employer with competitive pay, benefits, and perks 

• Volunteer opportunities through our “Three Hearts Volunteer Team” 

• 15 paid days off in your first year. Bumps up to 25 in your second!

• Low premiums and co-pays for medical and dental with no in-network deductible

• Free vision insurance

• 401(k) match, life insurance, and company paid Short and Long Term Disability

• T-shirts and jeans welcome!

• A focus on “team” with fun & engaging events like virtual happy hours/coffee talks, company-wide meetings, and Town Halls to stay up-to-date on the business

• Looking for a discount on a bunch of items ranging from health, home, travel, auto and more? We offer a Perks at Work program to all Inkers. 

Please submit a letter of interest with your application.

CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please click here.

Read about our commitment to the safety of our team members during COVID-19 here.