Data Analyst - Marketing

Higher education is being rapidly disrupted by digitisation & globalisation. At the same time, industries are evolving and increasing demand for up-to-date digital, technical, & digital skills. As a result we are all transforming into lifelong learners, looking to upskill, reskill or entertain ourselves via effective educational content that provides quality, credentialed and recognised outcomes. In emerging markets the internet is accelerating this trend and opening up access to educational products from universities or institutions thousands of miles away, where previously cost, travel or admission requirements would have made study impossible. FutureLearn was founded in 2012 by the Open University, with the purpose of channeling these trends and transforming access to lifelong education.

As part of FutureLearn you will be able to work within a stimulating, multidisciplinary, inclusive and diverse working environment that promotes collaboration, teamwork (AGILE framework), personal initiatives and career growth.

ABOUT THE ROLE

We are currently looking to recruit an experienced Data Analyst - Marketing into the BI / Analyst team. In this integral role, you will be working with your peers to ensure the accuracy and consistency of data, create customer and operational insights and provide impactful visualisations to inform business decisions across our internal marketing teams.

Specifically, your main objectives will be to understand and facilitate the data needs of the various Marketing teams through data analysis, tagging / tracking of marketing activity across multiple channels, and customer segmentation. Your role will include developing and maintaining dashboards and ad hoc reports to inform and help Marketing and Senior leadership with the tracking of ongoing performance, supporting the use of CRM tools by distilling customer behaviours into actionable data points, and maintaining the business' web reporting suite. For this you will need to explore and analyse our data sets with a focus on areas such as customer behaviour and engagement, develop a deep understanding of the how learners engage with our platform & products as part of a life cycle segmentation, and use both out-of-the-box & internal 1st & 3rd party tracking tools via GTM and dbt to shed light on business & customer activity

You will play an important part in improving our data models by defining new dimensions and measures to fulfil business requirements and make dashboards and self-service easy to use, ensuring our governance around naming conventions, data dictionaries and processes are resulting in our Looker self-serve offering being scalable, insightful and efficient.

The ideal candidate will have strong analytical acumen and experience working with large and diverse data sets in a cloud environment, an understanding of the mechanics of working in a (digital) marketing environment and excellent communication skills to be able to build relationships with key stakeholders across teams. They will have the ability to perform analysis with scientific methods and derive meaningful insights from raw data before presenting the findings back to the intended audiences in the most appropriate format to drive engagement.

FutureLearn has made significant investments into its data pipeline to enable fast, easy and scalable access to our data. Our core data stack consists of Stitch/ Meltano, Snowflake, dbt, Looker and Google Analytics.

The BI / Analyst team sits in the Data & Analytics Department and works alongside the Data Scientists and Data Engineers.

Requirements

• 3+ years experience working as a Data Analyst, conducting independent analyses and dashboard development, preferably embedded, or working closely with the Marketing function

• Degree educated in a quantitative field (Engineering, Math, Science, Computer Science, Economics or similar)

• Strong problem-solving ability and experience with using data analysis to identify patterns and trends and generate insights

• Strong experience with web log analyses, web analytics packages - especially Google Analytics and Google Tag manager, and Google- and Facebook Ads(or willingness to learn)

• Excellent visualisation skills and experience with standard visualisation packages, ideally Looker and LookML skills

• Excellent communication and relationship building skills; able to interact and engage with all areas of the business.

• Strong stakeholder management with experience in negotiating timelines, prioritising tasks and working to deadlines

• Strong SQL skills, experience with dbt would be an advantage

• Commercially-minded with experience in developing and interpreting insights from raw data and translating findings into business relevant reports

• Experience in efficiently interacting and working with Marketing teams to elicit and standardise KPIs to facilitate and support their decision-making

Benefits

● Competitive salary based on experience and qualification

● 28 days holiday (plus 8 days public holiday)

● Buy & sell up to 5 days holiday

● Charity day (volunteer for a charity of your choice)

● Cycle to work scheme, and showers & secure bike parking in the office

● Season Ticket loan

● Flexible working environment/hours

● Pension (4% employer / employee contribution)

● OU Staff Fee Course Waiver Programme

● Great coffee, teas, fruit and daily breakfast (once remote working is over)

● Personal training budget

ABOUT FUTURELEARN

FutureLearn is a leading social learning platform with over 16 million users globally. FutureLearn uses design, technology and partnerships to create enjoyable, credible and flexible short online courses, microcredentials, as well as undergraduate and postgraduate degrees, with a strong social learning USP. It partners with over a quarter of the world’s top universities, as well as organisations such as Accenture, the British Council, Raspberry Pi and Health Education England. It’s also involved in government-backed initiatives to address skills gaps such as The Institute of Coding and the National Centre for Computing Education.

FutureLearners live and breathe the company values and have a strong connection with our purpose, to transform access to education. We offer lots of flexibility, competitive benefits and a cool work environment. At FutureLearn, we look after each other.

APPLICATIONS
Please use our online form by pressing 'Apply for this job' below, including your CV and a cover letter telling us why you'd like to come work with us.

RECRUITMENT PROCESS
Please contact jobs@futurelearn.com if you require any reasonable adjustments or alterations to be made, to support you through the recruitment process.

Closing date for applications will be xxx

We can't wait to meet you!

DIVERSITY STATEMENT
We value all the great benefits that diversity brings and encourage everyone to bring their whole self at work, regardless of gender, religion, ethnicity, sexual orientation, age or disability.

We encourage freelancers and people who have been made redundant as a result of COVID-19 to apply for opportunities at FutureLearn. We believe that in these difficult times, good employers have to rise to the occasion and play their part in the community. At FutureLearn, we take care of each other.