Senior Data Analyst, Marketing

Before we dive into the role, let’s talk about flexibility. Our Zipsters can choose where and when they work by taking full advantage of our hybrid-work environment. So whether you’re mostly remote, mostly in the office or a mix of the two, you’ll be empowered to do whatever brings out your best.
About us
We are Zip, a global Buy Now, Pay Later company providing fair and seamless solutions that simplify how millions of people pay. Our journey began in Australia, has taken us to 13 countries (so far) - and we’re just getting started.
We exist to create a world where people can live fearlessly today, knowing they’re in control of tomorrow. Focused on product innovation that puts people at the centre, we put the financial well-being of our customers and merchant partners at the heart of everything that we do.
About the role
As a Senior Data Analyst at Zip, you'll be somebody who has a knack for crunching code, visualising data, and working with a broad range of stakeholders to answer real-life business questions.
We're doing exciting work to continually evolve the sophistication of our marketing measurement framework, making extensive use of AB, multivariate testing and other techniques to measure and improve our marketing effectiveness.
We'll need you to challenge the status quo and drive new ways of thinking to measure performance and contribute to the development of marketing strategy.
If you're seeking a hands-on analytical role but thrive on creative thinking and consulting with internal stakeholders, then please read on!

You will

• Work with our large and complex volume of customer data to understand trends, behaviours and opportunities for growth, and narrow down by customer segment
• Take a leading technical expert role in the ongoing validation and continual evolution of our marketing measurement framework. Support the addition of new channels and campaign mechanics
• Develop customer and marketing data infrastructure such as ETLs, dashboards, and reports - making analytics simpler and more consumable for stakeholders
• Collaborate with the broader Data & Risk team to share ideas and discuss analytical approaches in the interests of promoting continual development

Your skills

• 3 to 5+ years’ experience in any data analytics role (ideally working on customer data to understand trends and behaviors of customers)
• Solid experience with tackling marketing incrementality measurement (A/B or multivariate testing) using applied statistics (e.g. stratification, variance reduction techniques, uplift modelling, significance testing and non-parametric approaches, generalised linear models)
• Experience designing or working with advanced measurement frameworks.
• Good knowledge of applied statistics
• Advanced SQL skills for performing complex queries and data manipulation.
• Knowledge of Python or R for wrangling data

Bonus points for

• Experience working with B2C marketing, customer or life cycle teams
• Tertiary qualifications in a quantitative discipline (E.g. Mathematics, Statistics, Computer Science, Actuarial Studies, Economics)
• Experience with predictive modelling (e.g. LTV, propensity models, customer segmentation), multi-touch attribution techniques and MMM.
• Experience developing reports and/or dashboards using Tableau or other leading BI tools, such as Qlik or PowerBI
• Knowledge of CRM platforms such as Salesforce and Braze, or digital analytics and data collection platforms such as Google Analytics or Amplitude

We’re proud to be a values-led business. They guide us in everything we do - how we work together and create game-changing experiences for our customers and fellow Zipsters.
If you only meet some of the requirements for this role, that's okay. We value a diverse range of backgrounds and ideas and believe this is fundamental for our future success. So, if you have the curiosity to learn and the willingness to teach what you know, we'd love to hear from you.
We pride ourselves on creating an inclusive workplace that provides equal opportunities to all persons regardless of their age, cultural background, sexual orientation, gender identity and expression, disability, veteran status, or anything else.
What’s in it for you?
We offer a variety of perks and benefits to support you at both work and home. Here’s a taste of what you can expect!
●     Flexible working culture●     Share incentive programs●     Generous paid parental leave●     Leading family support policies●     Paid birthday and volunteering leave●     Mental health and wellbeing program●     Virtual yoga and meditation classes●     Epic office with a casual dress code●     Fun team with high-growth hustle●     Heaps of social events
Join us on our mission to be the first payment choice, everywhere and every day.