Senior Manager, Data Strategy and Technology

Sr. Manager, Data Strategy and Technology – New York City, New York
Are you ready to handles Go-to-Market audience strategy, productization, management and implementation within a global financial services company? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Senior Manager, Data Strategy and Technology.

Western Union powers your pursuit.
In this role, will have two direct reports to start with opportunity to grow to a much larger team within the Marketing Technology and Innovation team. This role will be responsible for delivering on GTM audience data monetization strategy, creation and management of sellable digital assets in support of Ad Sales effort, collaborating with Ad-Ops, Product and Technology Teams as well as supporting Western Union internal Enterprise Marketing teams.

Role Responsibilities

• Focus on the continued implementation of a commercially focused data strategy measured against tangible business outcomes and timeframes.
• Further build out critical capabilities within Western Union’s current data function.
• Work with the business and Engineering team to understand data and analytical needs and further develop solutions to meet those needs. Implement processes and help to lead change management efforts to enable the organization to operate more efficiently.
• Drive data analytics in support of business enablement that captures the value of data as a competitive advantage.
• Defines database data capture requirements with cross-functional touch points
• External data integrations
• Drive data governance processes including accountability for data accuracy, agreeing and instituting data definitions, and documenting data lineage, and implementing data quality rules.
• Responsibilities include data collection, analysis, creation of presentations, and addressing questions from members of senior management
• Brand mapping/hierarchy, metadata taxonomy, cataloging, and classification
• Oversees master data and meta data management
• Own and manage the relationship with WU's CDP provider, and its relationships with third party data vendors
• Support the team’s high profile client base that includes sales, acquisitions, and strategy teams through data management and storytelling
• Accountable for successful trafficking, optimization, and delivery of audience extension campaigns
• Educate Account Executives on the evolving landscape of Programmatic and Audience Sales
• Lead Marketing’s commitment to “at risk” needs, delivering quality external traffic to meet Advertising’s impression goals

Role Requirements

• 7+ years in ad product role with technical skillset. Work collaboratively with technology department
• Bachelor’s degree or equivalent experience in computer science, engineering, or a related field
• Experience in owning audience segmentations creation and advancement
• Knowledgeable about AdTech, MarTech, Programmatic media, digital and omni-channel marketing, and personalization
• Exceptional operational skills, including experience in gathering product requirements from sales, ad-ops, tech, legal and other related stakeholders
• Experience driving incremental revenue by using 1st party data to target 3rd party inventory
• Recent experience in developing business intelligence operations from scratch and overcoming challenges such as data ingestion and normalization in tools such as Tableau, Power BI, Google Data Studio, etc.
• Expert consumer of analytical tools and statistical models, with ability to translate into business and go-to-market strategies
• High proficiency with GAM/DFP, SSPs (e.g., Google Ad, Index Exchange), Excel, SQL, and data-visualization tools such as Tableau
• Working knowledge of DSPs (e.g., DV360, TTD, Criteo)
• Ability to manage multiple clients and projects simultaneously in a fast-paced environment.
• Ownership mindset with propensity for finding unique solutions to business and operational challenges
• Excellent verbal and written communication skills and ability to explain technical complexity in a lament term

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Salary

The annual base salary range is $119,025.00 - 198,375.00USD per year. This role is also eligible to receive an annual bonus and Long-term Incentives. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.

Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your United States Specific Benefits Include

• Family First Program
• Flexible Time Off
• Medical, Dental and Life Insurance
• Student Loan Repayment Program
• Tuition Assistance Program
• Parental Leave

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.