Business Intelligence Unit-HO & SUPPORT-BIU-Financials

Job Description – Campaign Analytics Manager – Kotak Mahindra Bank

 

Team Data Analytics Qualification Graduate with relevant knowledge or MBA/PGDM (Marketing/Retail) Designation Senior Manager / Chief Manager & AVP Number of positions 1 (SM/CM) and 1 for AVP Job Role of Campaign Analytics Manager:-

 

A.   Revenue Contribution through Analytics:

• Play a key role in meeting the business objectives through data led customer engagement across multiple-channels and touch-points
• Work closely with data analyst and data scientist team to increase opportunity base 
• Innovate in building green channel for instant conversion
• Understand the business portfolio/requirement and arrive a data driven strategy
• Regular meeting with stake holders with campaign insights and data driven ideas to improve business
• Design an customer engagement strategy (analytical led campaigns) via marketing channels
• Keep track of business budget and utilize them to generate higher return on investment
• Design campaign requirements and take consent from all stakeholders on implementation strategy for customer engagement/upsell/xsell initiatives
• Measure campaign effectiveness both interim and end campaign
• Infuse learning from past campaigns and make changes to improve efficiency
• Meet/exceed business objectives through design of experiments (DOE’s)
• Strong communication skills for effective interaction with business stakeholders
• Keep abreast about the technology and how it can be leveraged in reaching out to customers

B.   Technical Skills & Knowledge:

• Excellent communication, collaboration and presentation skills
• Strong problem solving, quantitative and analytical abilities
• Strong ability to plan and work with numerous people
• Ability to conceptualize and automate process to save time and improve efficiency
• Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally
• Know-how of CRM, UNICA and knowledge of SQL will be an added advantage